Since the heat is on between Google, Facebook - WhatsApp is trying to introduce as many as small or minor features that pleases the users.
Earlier they introduced the Bold/Italic/Underlined Messages so now they came up with Tagging the friends in the Groups with the help of '@' symbol.
As far as now this is not that major feature but it might be useful when you are trying to figure it out someone in the group.
Major feature is yet to come 'Video Call' that is in Beta phase.
They also introducing the GIF images to send. This will be hit due to the so many GIFs available on net mostly people used to send as comments on Facebook.
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